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The Alphabet 2

September 25, 2011


The Alphabet 2– a horn book video experiment – is a developmental spelling – video where each character visually represents the meaning of the word itself. Playing with different techniques and materials into little and big spaces, but always focusing on Helvetica font’s proportions. A collection of words in a delightful spelling-video.

Direction / Postproduction / Sound Design
Alessandro Novelli

Wasn’t that mesmerizing?  The simplicity in design is what makes this so amazing.  I could see a kindergarten class sitting cross-legged in front of their teacher’s rocking chair, as she holds up a tablet to share this video with them as you would show an illustration in a book.

If you enjoyed that video, you may also like to see Novelli’s The Alphabet – a spelling-video, where each character is the initial letter of a font name.  Look for the font that represents you.  Mine was “Klavika.”

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